Work
AVIS Car Rental – Arabian Hala Group | Kingdom of Saudi Arabia 2013 – Present
/ experience
2013 – Present
Farhan currently leads national sales and commercial operations for one of the largest car rental fleets in Saudi Arabia, overseeing 6,000+ vehicles and managing a portfolio of 500+ corporate and government clients. He is responsible for shaping the overall sales strategy, revenue performance, and long-term business expansion of the organization.
In this role, he manages and develops high-performance teams of 100+ professionals across regions, ensuring strong execution across B2B and B2C segments. He works closely with executive leadership on forecasting, pricing strategy, CRM optimization, and enterprise account management.
Under his leadership, AVIS has significantly strengthened its market position and enterprise footprint in the Kingdom. He has played a key role in securing high-value government and corporate contracts, reinforcing the company’s reputation as a trusted mobility partner.
Key Impact:
Delivered 100%+ revenue growth across national operations
Secured USD 400M+ in enterprise and government contracts
Achieved 85%+ improvement in profitability performance
Strengthened AVIS positioning among top car rental brands in KSA
Contributed to strategic investment phase and leadership transition initiatives
National Head of Sales (Senior General Manager)
Gulf Advantage Automobiles – Renault | Kingdom of Saudi Arabia
Farhan led Renault’s national sales operations across passenger and commercial vehicle segments, managing multi-regional teams across Western, Central, and Eastern Saudi Arabia. His leadership focused on expanding market share, strengthening dealer networks, and driving sales performance across the Kingdom.
He was responsible for sales strategy execution, pricing frameworks, forecasting systems, and business expansion into emerging cities. He worked closely with senior leadership to align operational execution with long-term strategic goals.
During his tenure, Renault achieved significant growth in both sales volume and market share, establishing a stronger competitive position in the Saudi automotive market.
Key Impact:
Increased sales volume to 12,000+ units in 2012
Grew market share from 0.99% to 1.99%
Delivered 35% growth vs. 18% industry benchmark
Expanded dealer network across emerging cities in KSA
Awarded Best Selling Franchise in GCC (Renault Global)
National Leasing & Marketing Manager
Budget Car Rental – Listed Joint Stock Company | Kingdom of Saudi Arabia
In this role, Farhan managed national leasing operations, fleet expansion, and marketing strategy for one of the leading listed car rental companies in Saudi Arabia. He held full P&L responsibility for the leasing division, ensuring strong financial performance and operational efficiency.
He played a key role in expanding corporate and government leasing portfolios, building long-term client relationships, and strengthening brand presence in a highly competitive market. He also led national marketing initiatives, designing campaigns that enhanced customer engagement and brand loyalty.
Farhan worked closely with executive leadership on strategic business development and IPO readiness initiatives, contributing significantly to the company’s long-term growth trajectory.
Key Impact:
Expanded fleet from 4,500 to 10,000+ vehicles
Increased revenue from USD 30M to USD 100M+
Generated USD 500M+ in corporate leasing contracts
Contributed to IPO preparation on Saudi Stock Exchange (Tadawul)
Launched award-winning “Scratch & Win” campaign
Early Career Experience
Automotive & Telecom Sector | India
Farhan began his professional journey in sales and marketing roles across automotive and telecommunications industries in India. These early experiences built his foundation in customer engagement, commercial operations, and enterprise sales execution.
Roles Included:
Sales & Marketing Manager – S2M Global LLC
Sales Manager – Concorde Motors (Mercedes-Benz)
Sales Executive – Hutchison Max Telecom